Nabuo ang partnership ng NBA at ABS-CBN, official NBA broadcaster sa Pilipinas, para mag-operate ng NBA.com/Philippines – ang official digital destination ng NBA sa bansa.
“NBA.com/Philippines reflects our commitment to engaging our passionate fanbase through digital and mobile with relevant stories and localized content, ensuring that basketball fans across the country will stay up-to-date on all things NBA,” ani NBA Philippines managing director Carlo Singson.
Ihu-host ng ABS-CBN Sports portal (sports.abs-cbn.com/nba), magkakaroon ang Filipino fans ng access a daily video highlights, game recaps, scores, stats at iba pang aspeto ng laro.
May localized content ang mobile optimized digital destination, kabilang ang analysis ng local celebrities at sports personalities, special features sa impluwensiya ng NBA sa kultura at pamumuhay sa Pilipinas.
“Filipinos are avid followers of the NBA, and we believe that the newly designed digital destination will bring the best of the league to our kapamilyas in the Philippines,” paniniguro ni ABS-CBN chief digital officer Donald Lim.
“The digital platform plays a key role in engaging the new generation of NBA followers, and we look forward to this opportunity to synergize both the TV and digital executions,” dagdag ni ABS-CBN Integrated Sports head Dino Laurena.